Chalo Green Products is committed to make eco-conscious and sustainable lifestyle accessible to people. By using sustainable techniques informed by the traditional knowledge of rural artisans who are based in India, we intend to create an eco-friendly market space that profits both our earth and her inhabitants.
There's a great deal of confusion about what sustainable fashion is, so it's best to have a concise guide about it. This guide introduces you to what is sustainable fashion and 5 reasons why it is so significant. So, let’s get started without any further ado.
Sustainable fashion is an umbrella term that refers to products, processes, activities, and actors (policymakers, brands, consumers) that aim to create a fashion industry that meets sustainability, equality, social justice, animal rights, and ecological conservation goals.
It is no secret that the world needs a slow, ethical fashion. Listed here are the top 5 reasons why:
According to statistics, globally, there is one textile waste truck dumped at a landfill or burnt every second. A large lot of such waste is the outcome of fast fashion businesses offering frequent trends and fulfilling them with inexpensive, low-quality products.
Compared to conventional brands, sustainable brands offer quality clothing from durable materials. Sustainable fashion brands seldom follow short-term and latest trends. As a result, there is minimal waste which is gentle for our planet.
Cheap fast fashion comes with cheap clothes made by cheap labour working in harsh, unfair conditions. Most fast-fashion companies make clothes in low-income countries where employees are paid a living wage. Poor working conditions, long working hours, and relentless pressure to produce all create a toxic environment for workers.
Clothes produced by sustainable brands, in contrast, prioritize fair wages and a secure work environment for employees.
It's no secret that the fashion business has a huge carbon footprint on a global scale, accounting for nearly 10% of global greenhouse gas emissions.
Most fast-fashion garments are made from petroleum-based supplies. Think, for instance, of acrylic, nylon, and polyester; therefore, production and disposal utilize a great deal of energy.
Sustainable fashion calls for using raw materials of organic or recycled ingredients. These substances do not require heavy chemical treatment, much less power, significantly less water, and no pesticides or fertilizers.
Read: How To Lower Our Carbon Emission: Recycling And Upcycling?
Fashion is one of the biggest consumers of freshwater in the world. Water is used for washing and manufacturing textiles, as well as in the dyeing and finishing process.
To put that into perspective, it takes approximately 2,720 litres of water to produce one cotton shirt, and about 7,000 litres to make one pair of jeans! Fashion production pollutes freshwater with toxic chemicals that flow into rivers and other bodies of water.
Sustainable fashion brands tend to limit water usage; additionally, eco-friendly clothing prioritizes textiles made using linen, hemp, and organic cotton, which require little or no water during the production phase.
Clothing, shoes, fur coats, and other products made from animal leather, feathers, and wool, affect animal populations, and, thus, the survival of mankind on Earth.
Cruelty-free and vegan fashion brands protect animals through leather substitutes used in their cruelty-free apparel, thereby helping protect the ecosystem.
Global climate change has had disastrous consequences; from unnatural summers to floods and drought, the world is seeing drastic changes. The fashion industry, with its reach and resources, can be a great agent for change. And that change has already been set in motion.
Customers today are more engaged in sustainable fashion, which drives the demand for brands to be more ethical. At Chalo Green, we have a range of sustainable fashion and lifestyle products to help you make the world a greener and better place to live in.
Also read: Benefits Of Eco-Fashion
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